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Our Mission
Deliver stunning mineral veneer to elevate your spaces with elegance.
To do so, we collaborate with local quarries that prioritize sustainability and extract their minerals with care.
The Stone Concept
From quarry to your project, discover how we deliver our premium mineral veneers and elevate your design experience.
Our Creations
Explore our exquisite mineral veneer designs, each meticulously crafted to convey beauty, durability, and a touch of nature's elegance.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the product, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich thrives on innovation. With years of experience as Commercial Director in the construction sector, Mich has guided the company through its evolution. He is a visionary leader.
Aline Turner
Chief Technical Officer
Aline is one of the visionary leaders in the industry who can proudly say she loves what she does. She mentors 100+ in-house artisans and oversees a community of skilled craftsmen.
Iris Joe
Chief Financial Officer
Iris, with her extensive background in finance, helps us navigate the complexities of our industry. She is committed to driving growth and enhancing our operational efficiency.